UNITA internal and external dissemination: Difference between revisions

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    |PartOf workpackage=Impact and dissemination
    |PartOf workpackage=Impact and dissemination
    |Impact SA=Quality, Impact and Sustainability; International strategy and European values dissemination
    |Impact SA=Quality, Impact and Sustainability; International strategy and European values dissemination
    |Objectives=This Task aims at ensuring the dissemination of UNITA activities and to consolidate and share our common identity among UNITA partners and toward external stakeholders. This Task will support the communication of the alliance, it is linked with all other Tasks.
    }}
    }}
    == Objectives ==
    = Objectives =
    This Task aims at ensuring the dissemination of UNITA activities and to consolidate and share our common identity among UNITA partners and toward external stakeholders.  This Task will support the communication of the alliance, it is linked with all other Tasks.
    This Task aims at ensuring the dissemination of UNITA activities and to consolidate and share our common identity among UNITA partners and toward external stakeholders.  This Task will support the communication of the alliance, it is linked with all other Tasks.


    {{#ask: [[-Has subobject::DataSrc:Indic39 DEMO]]  
    = Inputs & Resources =
    |?entry_id
    Source documentation:
    * [https://datacloud.univ-unita.eu/index.php/apps/files/?dir=/5_Unita_Phase_II/UNITA/Project_docs/Organization_and_Teams/UNITA%20Tasks_Team_List&fileid=1491962 UNITA Tasks_Team_List_20231120]
    * [https://datacloud.univ-unita.eu/index.php/apps/files/?dir=/5_Unita_Phase_II/UNITA/Project_docs/Project%20Plan%20and%20Budget&fileid=1471587 UNITA Budget documents]
     
    ==Resources==
    * '''Human Resources:''' List of staff on the task, roles and position: 34 people involved in the task. Graça Castelo Branco and Milagros Ganuza Hernández  are the co-leaders. Vice-rectors, academics, administrative staff and student representatives are present.
    * '''Financial:''' Budget allocated to the task: 200.000€ (20.000€ Services for communication, promotion and dissemination/ 180.000€ Merchandising).
    * '''Materials:''' Type of materials required (computers, software, scientific tools):
    * '''Intangible:''' Type of intangible materials (communication tools, data bases,…): Social Media, Canva Pro, Newsletters, Web page...
     
    = Activities & Actions =
    Source documentation: In each WP folder, document entitled “WPx_full_description)
    * [https://datacloud.univ-unita.eu/index.php/apps/onlyoffice/1280790?filePath=%2F5_Unita_Phase_II%2FUNITA%2FWP5%2FTask5.1%2FReferenceDocuments%2FT5.1%20Proposal%20phase%2FT5.1_Task_description.docx Task Description – T5.1 description]
    * [https://datacloud.univ-unita.eu/index.php/apps/onlyoffice/1490957?filePath=%2F5_Unita_Phase_II%2FUNITA%2FWP5%2FTask5.1%2FReferenceDocuments%2FT5.1%20Development%2FT5.1_GanttChartREV%20(3).xlsx GANTT – T5.1 GANTT]
     
     
    {{#ask: [[-Has subobject::DataSrc:UNITA Data/Meta UNITA/Activities]]
    [[deliverable_id::17]]
    |?deliverable_number=List of Activities
    |?activity_title=Activity Title
    |?activity_description=Actions
    |?deadline
    |format=table
    |class=sortable smwtable-clean
    |sort=deliverable_number
    |order=ascending
    |headers=plain
    |mainlabel=-
    }}
     
    = Indicators =
    These indicators have been gathered from the different source (list below) and have been gathered from interviews driven by [[UNITA impact observatory| Task 5.4 UNITA impact observatory]].
     
    Source documentation: In each WP folder, document entitled “WPx_full_description)
    * [https://datacloud.univ-unita.eu/index.php/apps/onlyoffice/1280790?filePath=%2F5_Unita_Phase_II%2FUNITA%2FWP5%2FTask5.1%2FReferenceDocuments%2FT5.1%20Proposal%20phase%2FT5.1_Task_description.docx Task Description – T5.1 description]
    * [https://datacloud.univ-unita.eu/index.php/apps/onlyoffice/1490957?filePath=%2F5_Unita_Phase_II%2FUNITA%2FWP5%2FTask5.1%2FReferenceDocuments%2FT5.1%20Development%2FT5.1_GanttChartREV%20(3).xlsx GANTT – T5.1 GANTT]
    * [https://datacloud.univ-unita.eu/index.php/apps/onlyoffice/1547422?filePath=%2F5_Unita_Phase_II%2FUNITA%2FWP5%2FTask5.4%2FSubtask%205.4.1%2FList%20of%20indicators.pptx List of Indicators – UNITA indicators]
     
     
    ---------------------------------------------------------------------------------------------------------------
    {{#tag:tabber
    | Primary Indicators=
    These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.
    {{#ask:
    [[-Has subobject::DataSrc:UNITA Data/Meta Indic/Indicators]]
    [[level::Primary]]
    [[task_title::{{FULLPAGENAME}}]]
    |?indic_number=Indicator
    |?indic_description=Indicator Description
    |?unit_of_measurement= Unit of Measurement
    |?data_collection=Data Source
    |?frequency
    |?baseline
    |?target
    |?type
    |format= table
    |class=sortable smwtable-clean
    |headers=plain
    |mainlabel=-
    }}
    {{!}}-{{!}} Secondary Indicators=
    These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.
    {{#ask:
    [[-Has subobject::DataSrc:UNITA Data/Meta Indic/Indicators]]
    [[level::Secondary]]
    [[task_title::{{FULLPAGENAME}}]]
    |?indic_description=Indicator Description
    |?unit_of_measurement=Unit of Measurement
    |?data_collection=Data Source
    |?frequency
    |?baseline
    |?target
    |?type
    |format= table
    |class=sortable smwtable-clean
    |headers=plain
    |mainlabel=-
    }}
    {{!}}-{{!}} Sub-Indicators=
    These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.
    {{#ask:
    [[-Has subobject::DataSrc:UNITA Data/Meta Indic/Indicators]]
    [[level::Sub-Indicator]]
    [[task_title::{{FULLPAGENAME}}]]
    |?indic_description=Sub-Indicator Description
    |?unit_of_measurement= Unit of Measurement
    |?data_collection=Data Source
    |?frequency
    |?type
    |?parent_indicator=Parent Indicator
    |format= broadtable
    |class=sortable smwtable-clean
    |headers=plain
    |mainlabel=-
    }}
    }}
    == Impact ==
    Source documentation:
    * Task and WP long-term objectives  [https://datacloud.univ-unita.eu/index.php/apps/onlyoffice/1280790?filePath=%2F5_Unita_Phase_II%2FUNITA%2FWP5%2FTask5.1%2FReferenceDocuments%2FT5.1%20Proposal%20phase%2FT5.1_Task_description.docx Task Description – T5.1 description] -  [https://datacloud.univ-unita.eu/index.php/apps/onlyoffice/1553703?filePath=%2F5_Unita_Phase_II%2FUNITA%2FWP5%2FWP5_Gantt_Chart.xlsx WP5 Objectives]
    * [https://datacloud.univ-unita.eu/index.php/apps/onlyoffice/1616725?filePath=%2F5_Unita_Phase_II%2FUNITA%2FWP5%2FTask5.4%2FReferenceDocuments%2FUNITA%20Ref%20docs%2FUNITA%20Mission%20Statement_final.docx UNITA Mission Statement (from Grant Agreement)]
     
    {| class="wikitable"
    ! style="background-color:#e6f2ff;" |
    ! style="background-color:#e6f2ff;" | Users / Beneficiaries Intern to UNITA
    ! style="background-color:#e6f2ff;" | End‑Users / Beneficiaries extern to UNITA
    |-
    | 1) Who are the stakeholders benefiting of the task’s actions?
    | Partners of UNITA<br />Students, staff, researchers, teachers
    | Student families; <br />European Commission; <br />Ministries of education in different countries; <br />Local organizations (radios, newspapers, TV channels).
    |-
    | 2) To what extent has the local/international society changed as a result of outcomes compared to before UNITA? What are the long term results for them?
    | To be defined in interview
    | To be defined in interview
    |}
     
    === UNITA website trafic indicators===
    {{#tag:tabber
    | Visit=
    {{#ask: [[-Has subobject::DataSrc:DemoDec24/Indic39]]  
    |?entry_date
    |?unic_visit=Unique visitor
    |?visit=Visitor
    |format=timeseries
    |link=all
    |sort=entry_date
    |limit=2500
    |order=descending
    |headers=show
    |charttitle=UNITA website visit
    |layout=line
    |group=property
    |zoomarea=bottom
    |tablearea=bottom
    |class=sortable wikitable smwtable
    }}
    {{!}}-{{!}} User actions=
    {{#ask: [[-Has subobject::DataSrc:DemoDec24/Indic39]]
    |?entry_date  
    |?entry_date  
    |?unic_visit
    |?actions=Actions
    |?visit
    |format=timeseries
    |?actions
    |link=all
    |?max_act_per_visit
    |sort=entry_date
    |?act_per_visit
    |limit=2500
    |?mean_visit_time#-F[H:i:s]
    |order=descending
    |?bounce_rate
    |headers=show
    |class=datatable
    |charttitle=UNITA website user actions
    |format=datatables
    |layout=line
    |mainlabel=-
    |group=property
    |header=show
    |zoomarea=bottom
    |tablearea=bottom
    |class=sortable wikitable smwtable
    }}
    {{#ask: [[-Has subobject::DataSrc:DemoDec24/Indic39]]
    |?entry_date
    |?max_act_per_visit=Maximum actions per visit
    |?act_per_visit=Mean action per visit
    |format=timeseries
    |link=all
    |sort=entry_date
    |limit=2500
    |order=descending
    |headers=show
    |charttitle=UNITA website PER USER actions
    |layout=line
    |group=property
    |zoomarea=bottom
    |tablearea=bottom
    |class=sortable wikitable smwtable
    }}
    {{!}}-{{!}} Bounce rate=
    {{#ask: [[-Has subobject::DataSrc:DemoDec24/Indic39]]
    |?entry_date
    |?bounce_rate=Bounce rate
    |format=timeseries
    |link=all
    |sort=entry_date
    |limit=2500
    |order=descending
    |headers=show
    |charttitle=UNITA website bounce rate
    |layout=line
    |group=property
    |zoomarea=bottom
    |tablearea=bottom
    |class=sortable wikitable smwtable
    }}
    }}
     
    === UNITA social media trafic indicators===
     
    ==== YouTube statistics ====
    {{#tag:tabber
    | Gained views=
    {{#ask: [[-Has subobject::DataSrc:DemoDec24/Indic35_YT]]
    |?entry_date
    |?gained_views=Gained views
    |format=timeseries
    |link=all
    |sort=entry_date
    |limit=2500
    |order=descending
    |headers=show
    |charttitle=UNITA YouTube views evolution
    |layout=line
    |group=property
    |zoomarea=bottom
    |tablearea=bottom
    |class=sortable wikitable smwtable
    }}
    {{!}}-{{!}} Subscribers gained=
    {{#ask: [[-Has subobject::DataSrc:DemoDec24/Indic35_YT]]
    |?entry_date
    |?gained_subs=Gained subscribers
    |format=timeseries
    |link=all
    |sort=entry_date
    |limit=2500
    |order=descending
    |headers=show
    |charttitle=UNITA YouTube subscribers evolution
    |layout=line
    |group=property
    |zoomarea=bottom
    |tablearea=bottom
    |class=sortable wikitable smwtable
    }}
    }}
     
    ==== Instagram Statistics ====
    {{#tag:tabber
    | Gained followers=
    {{#ask: [[-Has subobject::DataSrc:DemoDec24/Indic35_Insta]]
    |?entry_date
    |?gained_followers=Gained Followers
    |format=timeseries
    |link=all
    |sort=entry_date
    |limit=2500
    |order=descending
    |headers=show
    |charttitle=UNITA Instagram Followers Evolution
    |layout=line
    |group=property
    |zoomarea=bottom
    |tablearea=bottom
    |class=sortable wikitable smwtable
    }}
    {{!}}-{{!}} Published Media=
    {{#ask: [[-Has subobject::DataSrc:DemoDec24/Indic35_Insta]]
    |?entry_date
    |?published_media=Published Media
    |format=timeseries
    |link=all
    |sort=entry_date
    |limit=2500
    |order=descending
    |headers=show
    |charttitle=UNITA Instagram Published Media
    |layout=line
    |group=property
    |zoomarea=bottom
    |tablearea=bottom
    |class=sortable wikitable smwtable
    }}
    }}
    }}

    Latest revision as of 12:43, 22 April 2025

    Task number 1
    Name UNITA internal and external dissemination
    Strategic Axes Quality, Impact and Sustainability, International strategy and European values dissemination
    Workpackage Impact and dissemination



    Objectives[edit | edit source]

    This Task aims at ensuring the dissemination of UNITA activities and to consolidate and share our common identity among UNITA partners and toward external stakeholders. This Task will support the communication of the alliance, it is linked with all other Tasks.

    Inputs & Resources[edit | edit source]

    Source documentation:

    Resources[edit | edit source]

    • Human Resources: List of staff on the task, roles and position: 34 people involved in the task. Graça Castelo Branco and Milagros Ganuza Hernández  are the co-leaders. Vice-rectors, academics, administrative staff and student representatives are present.
    • Financial: Budget allocated to the task: 200.000€ (20.000€ Services for communication, promotion and dissemination/ 180.000€ Merchandising).
    • Materials: Type of materials required (computers, software, scientific tools):
    • Intangible: Type of intangible materials (communication tools, data bases,…): Social Media, Canva Pro, Newsletters, Web page...

    Activities & Actions[edit | edit source]

    Source documentation: In each WP folder, document entitled “WPx_full_description)


    List of ActivitiesActivity TitleActionsDeadline
    1Chart current practices of communication and dissemination.Carry out a survey of activities, content and formats carried out in the first part of the project. Identify any gaps in the communication developed in the first phase. Share and integrate Communication Officers' work methodologies with new partners. Identify possible new communication channels.
    2Create a map of stakeholders.Identify people, organizations or groups that can be positively affected by UNITA at local, regional, national and international levels. Identify stakeholders interests, motivations, and priorities. Identify stakeholders role and level of influence. Define strategies to engage relevant stakeholders and keep their attention constant. Publish map online.
    3Update the UNITA Communication Plan.Update and develop a multilingual communication plan. Implement an internal procedure to collect information. Create common harmonized formats and templates to be used by partners through different media channels considering the type of information and user. Create a common events agenda. Create harmonised communication tools and strategies at alliance and partner level.
    4Implement and test the Communication Plan.Test the communication plan on a sample of communication and dissemination priorities per target group and per organization. Analysis of the feedback from the target groups regarding the impact of the multilingual dissemination plan. Verify the results of the communication activities engagement of the audience segments. Social media: publishing regular messages.
    5Contribute to increasing the sense of belonging to UNITA of our university communities.Establish a collaborative activity with the communication departments of each partner. Harmonization of the format and use of identity marks of UNITA and respective members. Promote the use of inclusive and positive language. Create narratives that create empathy.

    Indicators[edit | edit source]

    These indicators have been gathered from the different source (list below) and have been gathered from interviews driven by Task 5.4 UNITA impact observatory.

    Source documentation: In each WP folder, document entitled “WPx_full_description)


    These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.

    IndicatorIndicator DescriptionUnit of MeasurementData SourceFrequencyBaselineTargetType
    bConsistency in corporate identity and uniformity in official communicationsPercentageCommunication audits, request for reports and surveysEvery six months20.00%100.00%Outcome
    dPublication frequency and number of posts on InstagramNumericalInstagram InsightsMonthly236600Output
    aPeople interested in following UNITA accounts on social mediaNumericalFacebook Insights, X Analytics, Instagram Insights, Linked Analytics and YouTube StudioMonthly495212000Output
    cNumber of videos produced and published on YouTube and/or Instagram ReelsNumericalYouTube Analytics and Instagram InsightsMonthly1888Output

    These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.

    Indicator DescriptionUnit of MeasurementData SourceFrequencyBaselineTargetType
    Website traffic volumeNumericalContent Management System (CMS) (not decided yet) and web analytics tools (not decided yet)MonthlyOutput
    Reach of YouTube contentNumericalYouTube StudioMonthlyOutcome
    Participation and attendance at eventsNumericalRegistration forms, access control and post-event surveysEvery time an event is heldOutcome
    Number of current news publications on the websiteNumericalContent Management System (CMS) (not decided yet)MonthlyOutput

    These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.

    Impact[edit | edit source]

    Source documentation:

    Users / Beneficiaries Intern to UNITA End‑Users / Beneficiaries extern to UNITA
    1) Who are the stakeholders benefiting of the task’s actions? Partners of UNITA
    Students, staff, researchers, teachers     		Student families;
    European Commission;
    Ministries of education in different countries;
    Local organizations (radios, newspapers, TV channels).
    2) To what extent has the local/international society changed as a result of outcomes compared to before UNITA? What are the long term results for them? To be defined in interview To be defined in interview

    UNITA website trafic indicators[edit | edit source]

    UNITA social media trafic indicators[edit | edit source]

    YouTube statistics[edit | edit source]

    Instagram Statistics[edit | edit source]

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