Editing UNITA Agile Management Guide (section)

== External Communication ==

External communication, from the project, has a twofold objective.

'''Activity implementation and community-building-''' communicating with UNITA partner universities communities (and other associated partners or stakeholders) for the purpose of implementing project activities which depend on them (regardless of the fact that it may be students for mobility or human resources directors for integrating specific institutional policies related to this topic).

External communication channels include: e-mails oriented towards UNITA partners' communities, Website, Social Media, Surveys.
  
External communication stakeholders for activity implementation and community building: students, academic staff, administrative staff, researchers affiliated to UNITA partners.  

'''Results dissemination and outreach-''' communicating results of our project's activities to the UNITA partner universities and beyond (local, regional and national ecosystems).
  
External communication channels include: Website, Social Media, Newsletter, Mass Media materials, Public reporting of Deliverables.
  
External communication stakeholders for results dissemination and outreach: local, regional, national and European higher education and research systems; local, regional, national and European ecosystems.
  
An important part in external communication relies on Task 5.1. and the network of UNITA offices, while, depending on the correspondent, some external communication will go through the Governance Board or Management Committee members.
  
Task 5.1 has drawn up an initial Communication Plan with the aim to provide strategic guidance and outline the practical steps and resources needed for UNITA communication officers to develop an integrated communication strategy to ensure awareness and high visibility of the activities carried out in the project. The final plan (deliverable) will be available in October 2025.
  
Every task in the project has a '''designated connection to Task 5.1. UNITA Internal and External Dissemination''', preferably through the communication officer of one of the universities co-leading the task. The assigned communication officer attends the meetings of the task and ensures a smooth dissemination of the actions and results of that task in the UNITA communities and, very important, outside of them.
  
Due to its growing importance, a '''specific subtask in Social Media''' has been also created. The composed by one person from each UNITA University. The coordinator of the sub-task is every month a member from a different University, so that every UNITA Institution is involved.
  
The sub-task organises and monitors the activity in social networks, assuring that they are managed according to common and shared rules.
  
The sub-task will also enhance the cooperation with Communication offices and social media profiles in every UNITA University.
  
'''The UNITA offices''' are the backbone of the alliance and are responsible for supporting the task teams in reaching their objectives and for ensuring the administrative integration of the alliance. In this context, external communication, especially the one aimed at the UNITA partner universities communities, is handled through the UNITA offices. This is done in order for the communities to relate to the UNITA offices as the central networking points, but also in order to ensure continuity, efficiently and sustainability in communication with our communities.
  
Depending on the topic, high level communications are sometimes done via members of the Governance Board and the Management Committee. For example, invitations to UNITA events sent to speakers from outside the alliance, communications to local, regional, national or European stakeholders etc.  
For Communication and Dissemination continuous reporting on the EU Funding and Tenders portal, consult the specific guidelines

=== External stakeholders ===

The target audience is made up of all the organizations, entities or individual persons on which a specific organism intends to make an impact when developing its actions.  
In the specific case of UNITA, it is a public with a high critical sense and decision-making capacity in the field of higher education and research, and that the alliance wants to mobilize for its mission, making its activities and results known to reinforce its prestige image.  
In accordance with the external communication objectives, the following target audiences have been identified:  

'''External communication stakeholders for activity implementation and community building:'''
* Students.  
* Researchers.  
* Teachers.  
* Administrative staff. 
 
'''External communication stakeholders for results dissemination and outreach:''' (local, regional, national and European higher education and research systems; local, regional, national and European ecosystems)  
* Prospective students.  
* Associated partners.  
* Public stakeholders.  
* Private stakeholders.  
* Other universities in Europe.  
* Other universities in the world.  
* Other European alliances.  
* National and foreign media, journalists and opinion makers in the countries where UNITA is represented.  
* Policy makers, business community, associative structures.  
* Citizens.

=== Communication Channels ===

The Alliance will make use of the following channels in order to promote UNITA activities and events at international, national, regional and local levels, as well as engaging UNITA community in those activities.  
* '''Web page:''' http://univ-unita.eu  
* '''Social Media''' (Instagram/ Linkedin/ Facebook/ X/ YouTube)  
* '''Newsletter''' 
* '''Mass Media''' (Press and TV/ Press Releases)  
* '''Brochures/ Leaflets'''  
* '''Merchandising'''  
* '''Other direct channels:''' (e-mails/ surveys)

=== External communication matrix ===

External stakeholders and the most relevant communication channels have been paired in the matrix below. Thus, the matrix constitutes a visual reproduction of the external communication strategy.

{| class="wikitable"
|+ External Communication Matrix
! Stakeholders !! Webpage !! Facebook !! Instagram !! LinkedIn !! YouTube !! Newsletter
|-
| Students || X || X || X || X || X || X
|-
| Researchers || X || X || X || X || X || X
|-
| Teachers || X || X || X || X || X || X
|-
| Administrative staff || X || X || X || X || X || X
|-
| Prospective students || X || X || X || X || X || X
|-
| Associated partners || X || X || X || X || X || X
|-
| Public stakeholders || X || X ||  || X ||  || X
|-
| Private stakeholders || X || X ||  || X ||  || X
|-
| Other Universities in Europe || X || X ||  || X ||  || 
|-
| Other Universities in the worlds || X || X ||  || X ||  || 
|-
| Other European alliances || X || X ||  || X || X || X
|-
| Media, opinion makers || X || X || X || X || X || X
|-
| Policy makers, business, associations || X || X ||  || X ||  || X
|}