Editing UNITA Agile Management Guide (section)

=== External stakeholders ===

The target audience is made up of all the organizations, entities or individual persons on which a specific organism intends to make an impact when developing its actions.  
In the specific case of UNITA, it is a public with a high critical sense and decision-making capacity in the field of higher education and research, and that the alliance wants to mobilize for its mission, making its activities and results known to reinforce its prestige image.  
In accordance with the external communication objectives, the following target audiences have been identified:  

'''External communication stakeholders for activity implementation and community building:'''
* Students.  
* Researchers.  
* Teachers.  
* Administrative staff. 
 
'''External communication stakeholders for results dissemination and outreach:''' (local, regional, national and European higher education and research systems; local, regional, national and European ecosystems)  
* Prospective students.  
* Associated partners.  
* Public stakeholders.  
* Private stakeholders.  
* Other universities in Europe.  
* Other universities in the world.  
* Other European alliances.  
* National and foreign media, journalists and opinion makers in the countries where UNITA is represented.  
* Policy makers, business community, associative structures.  
* Citizens.