UNITA internal and external dissemination

Task number	1
Name	UNITA internal and external dissemination
Strategic Axes	Quality, Impact and Sustainability, International strategy and European values dissemination
Workpackage	Impact and dissemination

Objectives

This Task aims at ensuring the dissemination of UNITA activities and to consolidate and share our common identity among UNITA partners and toward external stakeholders. This Task will support the communication of the alliance, it is linked with all other Tasks.

Inputs & Resources

Source documentation:

• UNITA Tasks_Team_List_20231120
• UNITA Budget documents

Resources

• Human Resources: List of staff on the task, roles and position: 34 people involved in the task. Graça Castelo Branco and Milagros Ganuza Hernández  are the co-leaders. Vice-rectors, academics, administrative staff and student representatives are present.
• Financial: Budget allocated to the task: 200.000€ (20.000€ Services for communication, promotion and dissemination/ 180.000€ Merchandising).
• Materials: Type of materials required (computers, software, scientific tools):
• Intangible: Type of intangible materials (communication tools, data bases,…): Social Media, Canva Pro, Newsletters, Web page...

Activities & Actions

Source documentation: In each WP folder, document entitled “WPx_full_description)

• Task Description – T5.1 description
• GANTT – T5.1 GANTT

List of Activities	Activity Title	Actions	Deadline
1	Chart current practices of communication and dissemination.	Carry out a survey of activities, content and formats carried out in the first part of the project. Identify any gaps in the communication developed in the first phase. Share and integrate Communication Officers' work methodologies with new partners. Identify possible new communication channels.
2	Create a map of stakeholders.	Identify people, organizations or groups that can be positively affected by UNITA at local, regional, national and international levels. Identify stakeholders interests, motivations, and priorities. Identify stakeholders role and level of influence. Define strategies to engage relevant stakeholders and keep their attention constant. Publish map online.
3	Update the UNITA Communication Plan.	Update and develop a multilingual communication plan. Implement an internal procedure to collect information. Create common harmonized formats and templates to be used by partners through different media channels considering the type of information and user. Create a common events agenda. Create harmonised communication tools and strategies at alliance and partner level.
4	Implement and test the Communication Plan.	Test the communication plan on a sample of communication and dissemination priorities per target group and per organization. Analysis of the feedback from the target groups regarding the impact of the multilingual dissemination plan. Verify the results of the communication activities engagement of the audience segments. Social media: publishing regular messages.
5	Contribute to increasing the sense of belonging to UNITA of our university communities.	Establish a collaborative activity with the communication departments of each partner. Harmonization of the format and use of identity marks of UNITA and respective members. Promote the use of inclusive and positive language. Create narratives that create empathy.

Indicators

These indicators have been gathered from the different source (list below) and have been gathered from interviews driven by Task 5.4 UNITA impact observatory.

Source documentation: In each WP folder, document entitled “WPx_full_description)

• Task Description – T5.1 description
• GANTT – T5.1 GANTT
• List of Indicators – UNITA indicators

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Primary IndicatorsSecondary IndicatorsSub-Indicators

These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.

Indicator	Indicator Description	Unit of Measurement	Data Source	Frequency	Baseline	Target	Type
b	Consistency in corporate identity and uniformity in official communications	Percentage	Communication audits, request for reports and surveys	Every six months	20.00%	100.00%	Outcome
d	Publication frequency and number of posts on Instagram	Numerical	Instagram Insights	Monthly	236	600	Output
a	People interested in following UNITA accounts on social media	Numerical	Facebook Insights, X Analytics, Instagram Insights, Linked Analytics and YouTube Studio	Monthly	4952	12000	Output
c	Number of videos produced and published on YouTube and/or Instagram Reels	Numerical	YouTube Analytics and Instagram Insights	Monthly	18	88	Output

These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.

Indicator Description	Unit of Measurement	Data Source	Frequency	Baseline	Target	Type
Website traffic volume	Numerical	Content Management System (CMS) (not decided yet) and web analytics tools (not decided yet)	Monthly			Output
Reach of YouTube content	Numerical	YouTube Studio	Monthly			Outcome
Participation and attendance at events	Numerical	Registration forms, access control and post-event surveys	Every time an event is held			Outcome
Number of current news publications on the website	Numerical	Content Management System (CMS) (not decided yet)	Monthly			Output

These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.

Impact

Source documentation:

• Task and WP long-term objectives Task Description – T5.1 description - WP5 Objectives
• UNITA Mission Statement (from Grant Agreement)

	Users / Beneficiaries Intern to UNITA	End‑Users / Beneficiaries extern to UNITA
1) Who are the stakeholders benefiting of the task’s actions?	Partners of UNITA Students, staff, researchers, teachers	Student families; European Commission; Ministries of education in different countries; Local organizations (radios, newspapers, TV channels).
2) To what extent has the local/international society changed as a result of outcomes compared to before UNITA? What are the long term results for them?	To be defined in interview	To be defined in interview

UNITA website trafic indicators

VisitUser actionsBounce rate

UNITA social media trafic indicators

YouTube statistics

Gained viewsSubscribers gained

Instagram statistics

Gained followersPublished media