These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.
UNITA internal and external dissemination: Difference between revisions
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Revision as of 12:15, 12 November 2025
| Task number | 5.1 |
|---|---|
| Name | UNITA internal and external dissemination |
| Strategic Axes | Quality, Impact and Sustainability, International strategy and European values dissemination |
| Workpackage | Impact and dissemination |
Objectives
This Task aims at ensuring the dissemination of UNITA activities and to consolidate and share our common identity among UNITA partners and toward external stakeholders. This Task will support the communication of the alliance, it is linked with all other Tasks.
Inputs & Resources
Source documentation:
Resources
- Human Resources: List of staff on the task, roles and position: 34 people involved in the task. Graça Castelo Branco and Milagros Ganuza Hernández are the co-leaders. Vice-rectors, academics, administrative staff and student representatives are present.
- Financial: Budget allocated to the task: 200.000€ (20.000€ Services for communication, promotion and dissemination/ 180.000€ Merchandising).
- Materials: Type of materials required (computers, software, scientific tools):
- Intangible: Type of intangible materials (communication tools, data bases,…): Social Media, Canva Pro, Newsletters, Web page...
Activities & Actions
Source documentation: In each WP folder, document entitled “WPx_full_description)
| List of Activities | Activity Title | Actions | Deadline |
|---|---|---|---|
| 1 | Chart current practices of communication and dissemination. | Carry out a survey of activities, content and formats carried out in the first part of the project. Identify any gaps in the communication developed in the first phase. Share and integrate Communication Officers' work methodologies with new partners. Identify possible new communication channels. | |
| 2 | Create a map of stakeholders. | Identify people, organizations or groups that can be positively affected by UNITA at local, regional, national and international levels. Identify stakeholders interests, motivations, and priorities. Identify stakeholders role and level of influence. Define strategies to engage relevant stakeholders and keep their attention constant. Publish map online. | |
| 3 | Update the UNITA Communication Plan. | Update and develop a multilingual communication plan. Implement an internal procedure to collect information. Create common harmonized formats and templates to be used by partners through different media channels considering the type of information and user. Create a common events agenda. Create harmonised communication tools and strategies at alliance and partner level. | |
| 4 | Implement and test the Communication Plan. | Test the communication plan on a sample of communication and dissemination priorities per target group and per organization. Analysis of the feedback from the target groups regarding the impact of the multilingual dissemination plan. Verify the results of the communication activities engagement of the audience segments. Social media: publishing regular messages. | |
| 5 | Contribute to increasing the sense of belonging to UNITA of our university communities. | Establish a collaborative activity with the communication departments of each partner. Harmonization of the format and use of identity marks of UNITA and respective members. Promote the use of inclusive and positive language. Create narratives that create empathy. |
Indicators
These indicators have been gathered from the different source (list below) and have been gathered from interviews driven by Task 5.4 UNITA impact observatory.
Source documentation: In each WP folder, document entitled “WPx_full_description)
These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.
These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.
Impact
Source documentation:
- Task and WP long-term objectives Task Description – T5.1 description - WP5 Objectives
- UNITA Mission Statement (from Grant Agreement)
| Users / Beneficiaries Intern to UNITA | End‑Users / Beneficiaries extern to UNITA | |
|---|---|---|
| 1) Who are the stakeholders benefiting of the task’s actions? | Partners of UNITA Students, staff, researchers, teachers |
Student families; European Commission; Ministries of education in different countries; Local organizations (radios, newspapers, TV channels). |
| 2) To what extent has the local/international society changed as a result of outcomes compared to before UNITA? What are the long term results for them? | To be defined in interview | To be defined in interview |
UNITA website trafic indicators
UNITA social media trafic indicators
YouTube statistics
Instagram Statistics
Task Progress Overview
As part of our ongoing Open Project tracking, we’re surfacing here every activity, action, deliverable, milestone and risk grouped under the task UNITA internal and external dissemination.
| Subject | Start Date | Due Date | Type | Priority | Status | Assignee | Description |
|---|---|---|---|---|---|---|---|
| 5.1.1. Chart current practices of communication and dissemination | Activity | Normal | Done | ||||
| 5.1.2. Create a map of stakeholders | Activity | Normal | Done | ||||
| 5.1.3. Update the UNITA Communication Plan | Activity | Normal | Done | María Milagros Ganuza Hernandez | The UNITA multilingual dissemination plan and its common harmonized formats will be tested on a sample of communication and dissemination priorities per target group and per organization. Starting from the analysis of the feedback from the target groups regarding the impact of the multilingual dissemination plan, we will adapt it to increase its effectiveness and to better promote the involvement of all the stakeholders. Then, we will disseminate projects and experiences that affect both university communities and the regional ecosystems. | ||
| 5.1.4. Implement and test the Communication Plan | Activity | Normal | In Progress | ||||
| 5.1.5. Contribute to increasing the sense of belonging to UNITA of our university communities | Activity | Normal | In Progress | ||||
| D5.1 UNITA multilingual dissemination plan | Deliverable | Normal | To Do | TL5.1 | Electronic format. In English with summary in each partmer's national language. ± 40 pages.
The multilingual dissemination plan will constitute a common background for sharing approaches, results and calendars and it will detail the results of the activities for the involvement of stakeholders and audiences. UBI, UPNA PU | ||
| MS07 Map of stakeholders published on the website | Milestone | Normal | Done | TL5.1 | Map of stakeholders published on the website UBI, UPNA |