UNITA internal and external dissemination: Difference between revisions

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    |PartOf workpackage=Impact and dissemination
    |PartOf workpackage=Impact and dissemination
    |Impact SA=Quality, Impact and Sustainability; International strategy and European values dissemination
    |Impact SA=Quality, Impact and Sustainability; International strategy and European values dissemination
    |Objectives=This Task aims at ensuring the dissemination of UNITA activities and to consolidate and share our common identity among UNITA partners and toward external stakeholders. This Task will support the communication of the alliance, it is linked with all other Tasks.
    }}
    }}
    == Objectives ==
    = Objectives =
    This Task aims at ensuring the dissemination of UNITA activities and to consolidate and share our common identity among UNITA partners and toward external stakeholders. This Task will support the communication of the alliance, it is linked with all other Tasks.
    = Inputs & Resources =
    = Activities & Actions =
    Source documentation: In each WP folder, document entitled “WPx_full_description)
    * [https://datacloud.univ-unita.eu/index.php/apps/onlyoffice/1272541?filePath=%2F5_Unita_Phase_II%2FUNITA%2FWP4%2FTask4.4%2FT4.4_Task_description.docx Task Description – T4.4 description]
    * [https://datacloud.univ-unita.eu/index.php/apps/onlyoffice/1436000?filePath=%2F5_Unita_Phase_II%2FUNITA%2FProject_docs%2FProject%20Plan%20and%20Budget%2FUNITA_II_Gantt_Chart.xlsx GANTT – WP4 GANTT]


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    = Indicators=
     
     
    ---------------------------------------------------------------------------------------------------------------
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    | Primary Indicators=
    These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.
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    These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.
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    These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.
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    === Data collection ===
     
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    === UNITA website trafic indicators===
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    | Visit=
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    |?entry_date  
    |?entry_date  
    |?unic_visit
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    |limit=2500
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    |order=descending
    Line 23: Line 123:
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    {{!}}-{{!}} User actions=
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    {{!}}-{{!}} Bounce rate=
    {{#ask: [[-Has subobject::DataSrc:DemoDec24/Indic39]]
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    === UNITA social media trafic indicators===
    ==== YouTube statistics ====
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    | Gained views=
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    }}
    {{!}}-{{!}} Subscribers gained=
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    {{#ask: [[-Has subobject::DataSrc:Indic39 DEMO]]  
    ==== Instagram statistics ====
    |?entry_id
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    | Gained followers=
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    |?entry_date  
    |?entry_date  
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    |?actions
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    |?act_per_visit
    |limit=2500
    |?mean_visit_time#-F[H:i:s]
    |order=descending
    |?bounce_rate
    |headers=show
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    |charttitle=UNITA Instagram followers evolution
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    Latest revision as of 16:24, 16 April 2025

    Task number 1
    Name UNITA internal and external dissemination
    Strategic Axes Quality, Impact and Sustainability, International strategy and European values dissemination
    Workpackage Impact and dissemination



    Objectives[edit | edit source]

    Inputs & Resources[edit | edit source]

    Activities & Actions[edit | edit source]

    Source documentation: In each WP folder, document entitled “WPx_full_description)


    List of ActivitiesActivity TitleActionsDeadline
    1Chart current practices of communication and dissemination.Carry out a survey of activities, content and formats carried out in the first part of the project. Identify any gaps in the communication developed in the first phase. Share and integrate Communication Officers' work methodologies with new partners. Identify possible new communication channels.
    2Create a map of stakeholders.Identify people, organizations or groups that can be positively affected by UNITA at local, regional, national and international levels. Identify stakeholders interests, motivations, and priorities. Identify stakeholders role and level of influence. Define strategies to engage relevant stakeholders and keep their attention constant. Publish map online.
    3Update the UNITA Communication Plan.Update and develop a multilingual communication plan. Implement an internal procedure to collect information. Create common harmonized formats and templates to be used by partners through different media channels considering the type of information and user. Create a common events agenda. Create harmonised communication tools and strategies at alliance and partner level.
    4Implement and test the Communication Plan.Test the communication plan on a sample of communication and dissemination priorities per target group and per organization. Analysis of the feedback from the target groups regarding the impact of the multilingual dissemination plan. Verify the results of the communication activities engagement of the audience segments. Social media: publishing regular messages.
    5Contribute to increasing the sense of belonging to UNITA of our university communities.Establish a collaborative activity with the communication departments of each partner. Harmonization of the format and use of identity marks of UNITA and respective members. Promote the use of inclusive and positive language. Create narratives that create empathy.

    Indicators[edit | edit source]

    These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.

    IndicatorIndicator DescriptionUnit of MeasurementData SourceFrequencyBaselineTargetType
    bConsistency in corporate identity and uniformity in official communicationsPercentageCommunication audits, request for reports and surveysEvery six months20.00%100.00%Outcome
    dPublication frequency and number of posts on InstagramNumericalInstagram InsightsMonthly236600Output
    aPeople interested in following UNITA accounts on social mediaNumericalFacebook Insights, X Analytics, Instagram Insights, Linked Analytics and YouTube StudioMonthly495212000Output
    cNumber of videos produced and published on YouTube and/or Instagram ReelsNumericalYouTube Analytics and Instagram InsightsMonthly1888Output

    These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.

    Indicator DescriptionUnit of MeasurementData SourceFrequencyBaselineTargetType
    Website traffic volumeNumericalContent Management System (CMS) (not decided yet) and web analytics tools (not decided yet)MonthlyOutput
    Reach of YouTube contentNumericalYouTube StudioMonthlyOutcome
    Participation and attendance at eventsNumericalRegistration forms, access control and post-event surveysEvery time an event is heldOutcome
    Number of current news publications on the websiteNumericalContent Management System (CMS) (not decided yet)MonthlyOutput

    These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.

    Data collection[edit | edit source]

    Indicator DescriptionData SourceCollection TypeData Owner
    Consistency in corporate identity and uniformity in official communicationsCommunication audits, request for reports and surveysManualCommunication officers
    Website traffic volumeContent Management System (CMS) (not decided yet) and web analytics tools (not decided yet)AutomaticCommunication officers
    Reach of YouTube contentYouTube StudioAutomaticCommunication officers
    Participation and attendance at eventsRegistration forms, access control and post-event surveysAutomaticTask Team 5.1
    Publication frequency and number of posts on InstagramInstagram InsightsAutomaticCommunication officers
    Number of current news publications on the websiteContent Management System (CMS) (not decided yet)AutomaticCommunication officers
    People interested in following UNITA accounts on social mediaFacebook Insights, X Analytics, Instagram Insights, Linked Analytics and YouTube StudioAutomaticCommunication officers
    Number of videos produced and published on YouTube and/or Instagram ReelsYouTube Analytics and Instagram InsightsAutomaticCommunication officers


    UNITA website trafic indicators[edit | edit source]

    UNITA social media trafic indicators[edit | edit source]

    YouTube statistics[edit | edit source]

    Instagram statistics[edit | edit source]

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