Latest revision as of 16:24, 16 April 2025

Task number	1
Name	UNITA internal and external dissemination
Strategic Axes	Quality, Impact and Sustainability, International strategy and European values dissemination
Workpackage	Impact and dissemination

Objectives[edit | edit source]

Inputs & Resources[edit | edit source]

Activities & Actions[edit | edit source]

Source documentation: In each WP folder, document entitled “WPx_full_description)

List of Activities	Activity Title	Actions
1	Chart current practices of communication and dissemination.	Carry out a survey of activities, content and formats carried out in the first part of the project. Identify any gaps in the communication developed in the first phase. Share and integrate Communication Officers' work methodologies with new partners. Identify possible new communication channels.
2	Create a map of stakeholders.	Identify people, organizations or groups that can be positively affected by UNITA at local, regional, national and international levels. Identify stakeholders interests, motivations, and priorities. Identify stakeholders role and level of influence. Define strategies to engage relevant stakeholders and keep their attention constant. Publish map online.
3	Update the UNITA Communication Plan.	Update and develop a multilingual communication plan. Implement an internal procedure to collect information. Create common harmonized formats and templates to be used by partners through different media channels considering the type of information and user. Create a common events agenda. Create harmonised communication tools and strategies at alliance and partner level.
4	Implement and test the Communication Plan.	Test the communication plan on a sample of communication and dissemination priorities per target group and per organization. Analysis of the feedback from the target groups regarding the impact of the multilingual dissemination plan. Verify the results of the communication activities engagement of the audience segments. Social media: publishing regular messages.
5	Contribute to increasing the sense of belonging to UNITA of our university communities.	Establish a collaborative activity with the communication departments of each partner. Harmonization of the format and use of identity marks of UNITA and respective members. Promote the use of inclusive and positive language. Create narratives that create empathy.

Indicators[edit | edit source]

These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.

Indicator	Indicator Description	Unit of Measurement	Data Source	Frequency	Baseline	Target	Type
b	Consistency in corporate identity and uniformity in official communications	Percentage	Communication audits, request for reports and surveys	Every six months	20.00%	100.00%	Outcome
d	Publication frequency and number of posts on Instagram	Numerical	Instagram Insights	Monthly	236	600	Output
a	People interested in following UNITA accounts on social media	Numerical	Facebook Insights, X Analytics, Instagram Insights, Linked Analytics and YouTube Studio	Monthly	4952	12000	Output
c	Number of videos produced and published on YouTube and/or Instagram Reels	Numerical	YouTube Analytics and Instagram Insights	Monthly	18	88	Output

These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.

Indicator Description	Unit of Measurement	Data Source	Frequency	Type
Website traffic volume	Numerical	Content Management System (CMS) (not decided yet) and web analytics tools (not decided yet)	Monthly	Output
Reach of YouTube content	Numerical	YouTube Studio	Monthly	Outcome
Participation and attendance at events	Numerical	Registration forms, access control and post-event surveys	Every time an event is held	Outcome
Number of current news publications on the website	Numerical	Content Management System (CMS) (not decided yet)	Monthly	Output

These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.

Data collection[edit | edit source]

Indicator Description	Data Source	Collection Type	Data Owner
Consistency in corporate identity and uniformity in official communications	Communication audits, request for reports and surveys	Manual	Communication officers
Website traffic volume	Content Management System (CMS) (not decided yet) and web analytics tools (not decided yet)	Automatic	Communication officers
Reach of YouTube content	YouTube Studio	Automatic	Communication officers
Participation and attendance at events	Registration forms, access control and post-event surveys	Automatic	Task Team 5.1
Publication frequency and number of posts on Instagram	Instagram Insights	Automatic	Communication officers
Number of current news publications on the website	Content Management System (CMS) (not decided yet)	Automatic	Communication officers
People interested in following UNITA accounts on social media	Facebook Insights, X Analytics, Instagram Insights, Linked Analytics and YouTube Studio	Automatic	Communication officers
Number of videos produced and published on YouTube and/or Instagram Reels	YouTube Analytics and Instagram Insights	Automatic	Communication officers

UNITA website trafic indicators[edit | edit source]

UNITA social media trafic indicators[edit | edit source]

YouTube statistics[edit | edit source]

Instagram statistics[edit | edit source]

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 Source documentation: In each WP folder, document entitled “WPx_full_description)
 * [https://datacloud.univ-unita.eu/index.php/apps/onlyoffice/1272541?filePath=%2F5_Unita_Phase_II%2FUNITA%2FWP4%2FTask4.4%2FT4.4_Task_description.docx Task Description – T4.4 description]
 * [https://datacloud.univ-unita.eu/index.php/apps/onlyoffice/1436000?filePath=%2F5_Unita_Phase_II%2FUNITA%2FProject_docs%2FProject%20Plan%20and%20Budget%2FUNITA_II_Gantt_Chart.xlsx GANTT – WP4 GANTT]
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