These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.
UNITA internal and external dissemination
| Task number | 1 |
|---|---|
| Name | UNITA internal and external dissemination |
| Strategic Axes | Quality, Impact and Sustainability, International strategy and European values dissemination |
| Workpackage | Impact and dissemination |
Objectives
This Task aims at ensuring the dissemination of UNITA activities and to consolidate and share our common identity among UNITA partners and toward external stakeholders. This Task will support the communication of the alliance, it is linked with all other Tasks.
Inputs & Resources
Activities & Actions
Source documentation: In each WP folder, document entitled “WPx_full_description)
| List of Activities | Activity Title | Actions | Deadline |
|---|---|---|---|
| 1 | Chart current practices of communication and dissemination. | Carry out a survey of activities, content and formats carried out in the first part of the project. Identify any gaps in the communication developed in the first phase. Share and integrate Communication Officers' work methodologies with new partners. Identify possible new communication channels. | |
| 2 | Create a map of stakeholders. | Identify people, organizations or groups that can be positively affected by UNITA at local, regional, national and international levels. Identify stakeholders interests, motivations, and priorities. Identify stakeholders role and level of influence. Define strategies to engage relevant stakeholders and keep their attention constant. Publish map online. | |
| 3 | Update the UNITA Communication Plan. | Update and develop a multilingual communication plan. Implement an internal procedure to collect information. Create common harmonized formats and templates to be used by partners through different media channels considering the type of information and user. Create a common events agenda. Create harmonised communication tools and strategies at alliance and partner level. | |
| 4 | Implement and test the Communication Plan. | Test the communication plan on a sample of communication and dissemination priorities per target group and per organization. Analysis of the feedback from the target groups regarding the impact of the multilingual dissemination plan. Verify the results of the communication activities engagement of the audience segments. Social media: publishing regular messages. | |
| 5 | Contribute to increasing the sense of belonging to UNITA of our university communities. | Establish a collaborative activity with the communication departments of each partner. Harmonization of the format and use of identity marks of UNITA and respective members. Promote the use of inclusive and positive language. Create narratives that create empathy. |
Indicators
These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.
These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.