Objectives
This Task aims at ensuring the dissemination of UNITA activities and to consolidate and share our common identity among UNITA partners and toward external stakeholders. This Task will support the communication of the alliance, it is linked with all other Tasks.
Inputs & Resources
Source documentation:
Resources
- Human Resources: List of staff on the task, roles and position: 34 people involved in the task. Graça Castelo Branco and Milagros Ganuza Hernández are the co-leaders. Vice-rectors, academics, administrative staff and student representatives are present.
- Financial: Budget allocated to the task: 200.000€ (20.000€ Services for communication, promotion and dissemination/ 180.000€ Merchandising).
- Materials: Type of materials required (computers, software, scientific tools):
- Intangible: Type of intangible materials (communication tools, data bases,…): Social Media, Canva Pro, Newsletters, Web page...
Activities & Actions
Source documentation: In each WP folder, document entitled “WPx_full_description)
| List of Activities | Activity Title | Actions | Deadline |
|---|
| 1 | Chart current practices of communication and dissemination. | Carry out a survey of activities, content and formats carried out in the first part of the project. Identify any gaps in the communication developed in the first phase. Share and integrate Communication Officers' work methodologies with new partners. Identify possible new communication channels. | |
| 2 | Create a map of stakeholders. | Identify people, organizations or groups that can be positively affected by UNITA at local, regional, national and international levels. Identify stakeholders interests, motivations, and priorities. Identify stakeholders role and level of influence. Define strategies to engage relevant stakeholders and keep their attention constant. Publish map online. | |
| 3 | Update the UNITA Communication Plan. | Update and develop a multilingual communication plan. Implement an internal procedure to collect information. Create common harmonized formats and templates to be used by partners through different media channels considering the type of information and user. Create a common events agenda. Create harmonised communication tools and strategies at alliance and partner level. | |
| 4 | Implement and test the Communication Plan. | Test the communication plan on a sample of communication and dissemination priorities per target group and per organization. Analysis of the feedback from the target groups regarding the impact of the multilingual dissemination plan. Verify the results of the communication activities engagement of the audience segments. Social media: publishing regular messages. | |
| 5 | Contribute to increasing the sense of belonging to UNITA of our university communities. | Establish a collaborative activity with the communication departments of each partner. Harmonization of the format and use of identity marks of UNITA and respective members. Promote the use of inclusive and positive language. Create narratives that create empathy. | |
Indicators
These indicators have been gathered from the different source (list below) and have been gathered from interviews driven by Task 5.4 UNITA impact observatory.
Source documentation: In each WP folder, document entitled “WPx_full_description)
These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.
| Indicator | Indicator Description | Unit of Measurement | Data Source | Frequency | Baseline | Target | Type |
|---|
| b | Consistency in corporate identity and uniformity in official communications | Percentage | Communication audits, request for reports and surveys | Every six months | 20.00% | 100.00% | Outcome |
| d | Publication frequency and number of posts on Instagram | Numerical | Instagram Insights | Monthly | 236 | 600 | Output |
| a | People interested in following UNITA accounts on social media | Numerical | Facebook Insights, X Analytics, Instagram Insights, Linked Analytics and YouTube Studio | Monthly | 4952 | 12000 | Output |
| c | Number of videos produced and published on YouTube and/or Instagram Reels | Numerical | YouTube Analytics and Instagram Insights | Monthly | 18 | 88 | Output |
These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.
| Indicator Description | Unit of Measurement | Data Source | Frequency | Baseline | Target | Type |
|---|
| Website traffic volume | Numerical | Content Management System (CMS) (not decided yet) and web analytics tools (not decided yet) | Monthly | | | Output |
| Reach of YouTube content | Numerical | YouTube Studio | Monthly | | | Outcome |
| Participation and attendance at events | Numerical | Registration forms, access control and post-event surveys | Every time an event is held | | | Outcome |
| Number of current news publications on the website | Numerical | Content Management System (CMS) (not decided yet) | Monthly | | | Output |
These indicators have been chosen and agree during the Phase 2 proposal made to the European Commission.
Data collection
| Indicator Description | Data Source | Collection Type | Data Owner |
|---|
| Consistency in corporate identity and uniformity in official communications | Communication audits, request for reports and surveys | Manual | Communication officers |
| Website traffic volume | Content Management System (CMS) (not decided yet) and web analytics tools (not decided yet) | Automatic | Communication officers |
| Reach of YouTube content | YouTube Studio | Automatic | Communication officers |
| Participation and attendance at events | Registration forms, access control and post-event surveys | Automatic | Task Team 5.1 |
| Publication frequency and number of posts on Instagram | Instagram Insights | Automatic | Communication officers |
| Number of current news publications on the website | Content Management System (CMS) (not decided yet) | Automatic | Communication officers |
| People interested in following UNITA accounts on social media | Facebook Insights, X Analytics, Instagram Insights, Linked Analytics and YouTube Studio | Automatic | Communication officers |
| Number of videos produced and published on YouTube and/or Instagram Reels | YouTube Analytics and Instagram Insights | Automatic | Communication officers |
UNITA website trafic indicators
UNITA social media trafic indicators
YouTube statistics
Instagram statistics
